Thursday, March 20, 2014

Special Delivery

I put together a mailing last week to go out to certain CEOs and CFOs of companies we would like to work with. I included a small (mailable) gift to the letter to encourage them not only to open our letter but keep the giveaway to remind them of the company.


My supplies included:
Letter head
branded envelopes
luggage tags
tape





Other than my main communication, I included an open space to attach my luggage tag to the letter. I didn't want to have wasted space on my letter so under the area where my luggage tag was attached I included a QR code that lead the recipient to a video about our company. I attached my luggage tag using two pieces of clear tape rolled onto itself like a log.



I attached them on the outside of the QR code so that removing the luggage tag would not damage the QR code- if it's damaged, who knows where it could take them!




Then I placed the luggage tag on top.



Next I addressed all of my envelopes in the same order that the letters were addressed. It made this project easy. Before sealing the envelopes I folded one letter and put it inside of the envelope to weigh it for postage. All other letters would be the exact same weight so I ran the envelopes through the postage machine before stuffing AND sealing them. 



Easy peasy lemon squeezy.