Hi readers!
Your still with me? Awesome. Well a quick update. I am now employed with a firm, love the job, love my boss, enjoy every minute of what I do-even when I'm irritated...which is what it comes to pretty often (but is still fun...is that possible...any-who...)
It absolutely cracks me up when companies ask you to come up with free ways to advertise that will ricochet some grand return on their absent investment. Yeah sure, and during lunch I will find the cure to the common cold and finally organize world peace. ಠ_ಠ
Yet and still I put on my best smile and tell them I will put my mind to this matter and bring back some ideas.......
WELL THIS TIME IT WORKED! G.T.F*.O.O.H.!
The company I work for now is in an affluent neighborhood (they don't come out and about for beans) in a sub-prime location (there is NO foot traffic) and sells a product that is reliant on the availability of disposable income. How do I get the customer down here? Appeal to their heart.
I found a cause that both our customers and our employees are passionate about and we will be organizing an annual community collection! Brilliant, right! The charity will advertise us on their site and when potential customers come to donate items we will give them a receipt for tax deduction... neatly be tucked away in our company's information jacket. We win because although we aren't selling anything; we get people to visit our office, we give them our info to take home, and now they will see our company for the caring people we are rather than "those randoms down the hill". My hope is that this event will help the community get to know and think of us the next time they need our services and that the charity will be able to continue the great work that it is doing.
The charity wins, the community wins and we win. Its a win-win-win! Now that's something to say AMEN to!
